Did you know there are almost 500,000 coffee shops in the U.S.? And that only 10% of them are using recycled paper coffee cups? That means 490,000 coffee cups end up in landfills every day! In fact, even if all the coffee shops in the U.S. switched to using only recycled paper cups… it would only be a drop in the bucket when compared with the amount of waste generated every day.
Restaurant and coffee shop owners may be hesitant to make the switch because they are concerned about the higher costs, but at the Hot Cup Factory, we have a large selection of paper coffee cups at fair prices, so it will not be much of an addition to business expenses. Aside from that, your business can benefit from making the switch, not just brand image-wise but also service-wise. Let take a look at how.
How Paper Cups Improves Business Opportunities
For restaurants and coffee shops, paper coffee cups are a great way to compound business opportunities. First, they give your business a more sustainable image. Many consumers are becoming more conscious about the environment and what they put into their bodies. By using paper coffee cups, you can position your business in a more positive light by helping to avoid putting excess garbage into landfills. Not to mention the fact that using fewer non-recycled paper products helps the environment by reducing the demand for virgin raw materials.
Secondly, switching to using only recycled paper cups will make your business more responsive to its customers. And, using only recycled paper cups will make it easy for you to respond to your customers by saying “thank you” for being so environmentally conscious. In addition, many people like to see companies that are doing well socially as well as economically. Using only recycled paper cups will be an easy way for you to demonstrate that to your customers. The bottom line, switching to using only recycled paper coffee cups can positively impact both your image and your brand.
How Paper Cups Improve Your Service
To customers, there are two main reasons people buy from a business rather than another business: price and service. If your paper coffee cups are of lower quality or if your business does not offer superior customer service, it won’t matter how low you are on the price scale. In fact, if your price is too low, you may even lose sales to the competition, which is able to offer a better value. However, if you can provide good value while still offering superior service, then you have a great chance at making the sale!
Providing excellent service starts with paying attention to detail. One of the little things most businesses overlook is the importance of cleanliness. Paper coffee cups contribute to keeping your business looking clean and organized since there will be fewer dishes to pile up on tables or in the kitchen. With that, service improves as your staff can focus more on providing outstanding customer care than cleaning consistently.